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    Burger Singh site hacked by Pakistani group; company responds wittingly | ActionPunjab

    ACTION PUNJAB NEWS Desk: On February 27, Burger Singh, a popular Indian fast-food chain, encountered a cyberattack orchestrated by a Pakistani hacking group called Team Insane PK. Rather than swiftly rectifying the digital defacement, the company opted to leave it untouched for a day, treating it as an “open mic night for hackers.”

    The genesis of this cyber saga traces back to a promotional code— “Fpak20” —that Burger Singh had innocently introduced, unaware of its geopolitical connotations. Reflecting on this, the company humorously acknowledged that offering discounts with such flair inadvertently invited unexpected attention.

    Burger Singh’s decision to keep the digital graffiti for a day was intended to highlight the diverse sources of inspiration that can spawn unique ideas. Despite the momentary disruption, the company remains resolute in its commitment to overcoming challenges and ensuring uninterrupted service for its customers.

    Addressing the hackers, Burger Singh expressed nonchalance, asserting that their focus remains fixed on innovation and growth. They assured stakeholders that the incident was merely a blip on their journey, characterized by more triumphs than setbacks.

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    In response to Burger Singh’s light-hearted approach, social media users commended the company for its witty response. Some lauded the content strategy team for their creativity, while others expressed amusement and support for the brand’s resilience in the face of adversity.

    Ultimately, Burger Singh’s playful handling of the situation not only defused tensions but also garnered appreciation from its audience, showcasing the brand’s ability to navigate challenges with humor and grace.

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    (Inputs from agencies)

    Author: actionpunjab

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